Small Touches, Big Impact: 6 Easy Ways to Make Guests Feel Special
A spa visit isn’t just about the service—it’s about how guests feel when they walk out the door. Sometimes, the smallest, most unexpected details leave the biggest impression, and many of them are free or cost very little. Here are some simple ways to make guests feel truly valued.
1. Whisper Wall: A Space for Gratitude & Affirmations
Set up a chalkboard, corkboard, or small wall space where guests can leave uplifting notes. Offer recycled paper slips for them to write wellness affirmations, reflections, or gratitude messages. Switch up featured messages weekly to keep the inspiration fresh.
2. Community Journal or Guestbook
Leave out a simple notebook in your lounge or reception area where guests can jot down their thoughts or read what others have written. This creates a subtle but powerful sense of connection. Swap in a new journal every few months to keep it engaging.
3. A Thoughtful Takeaway
Give guests something small to remember their visit—maybe a gemstone used during their facial or massage (as shown in the video above). It’s a simple yet meaningful way to extend their spa experience beyond their appointment.
4. Pebble or Token Affirmation Ritual
Keep a small bowl of smooth stones or wooden tokens with encouraging words like "Breathe," "You Are Enough," or "Stay Present." Guests can take one with them or write their own to leave behind for others.
5. Breathwork & Meditation Corner
Post a small framed guide with simple breathing techniques to help guests transition from their spa experience back to their day. Try something like: "Breathe in for 4 counts, hold for 4, exhale for 6. Repeat 5 times." A quick, mindful moment that costs nothing but makes a difference.
6. Aroma-Infused Reflection Station
Set up a small dish with dried lavender, eucalyptus, or essential oil-infused cotton pads. Guests can rub a pinch between their fingers for a grounding, sensory moment before they leave. Bulk dried herbs are an inexpensive way to create a memorable touch.
It’s often the little things that turn a good spa experience into a great one. These thoughtful, budget-friendly ideas help guests feel connected, relaxed, and valued. Small gestures can leave a lasting impact. Whether you already use some of these ideas or have your own unique touches, finding ways to surprise and delight your guests makes all the difference.
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with multiple industry awards (thank you!) and proud to support the spa industry through mentorship and sponsorship.