4 Easy Ways to Increase Holiday Lash & Brow Business
Client demand for lash and brow services is high year-round, and the holidays are the perfect time to give this popular part of your menu some extra pizazz. That's why we're bringing you four easy to implement ideas that will set your spa apart, delight your existing clients, and draw in new business.
1. Offer Gift Packages
Gift packages are a holiday win-win, offering amazing value to clients while driving repeat business. Consider offering a "Holiday Glamour" package with a full set of classic lash extensions, a brow tinting service, and a complimentary lash conditioner for at-home care. You can even create themed packages like "Winter Wonderland Brows" that include eyebrow shaping, tinting, and a high-quality brow serum. Don't forget to promote these packages on your website and social media using tempting visuals and festive descriptions.
2. Promote Seasonal Add-On Services
Lips need love during the cold winter months, too! Including a free lip treatment like the Prosana Collagen Lip Mask with the purchase of a full lash extension set or lash and brow tinting service offers clients another gift-giving opportunity. You could also offer at-home care as a gift with purchase (GWP), like Patchology Lip Masks. As more people experience your services and products, they're more likely to recommend your spa or salon. It's a win-win!
3. Focus on Home Care
Products for at-home care work well as a part of your holiday packages. The MUD Palette Collections and VLash Fantasy Lash Conditioner are great retail items and perfectly complement any lash and brow service. Include a complimentary lash and brow consolation with the purchase of retail products to encourage additional gift giving!
4. Reward Clients for Getting Social
Social media is a powerful tool for holiday promotion. Launch a contest on Facebook, Instagram, and Twitter where clients can tag your salon and post a festive selfie featuring their lashes and brows using hashtags like #HolidayLashes or #HolidayBrows. Offer a prize like a free eye mask treatment or a strip lash retail set to the winner, encouraging engagement and generating buzz about your services.
Ready to Embrace the Holiday Lash & Brow Boom?
These simple yet effective strategies can transform your salon into a festive lash and brow paradise this holiday season. Start planning your packages and promotions today, and prepare to witness your business flourish with the spirit of the holidays!
Universal Companies is proud to have a team of experienced spa advisors on staff and welcomes you to consult with our professionals about spa products and supplies, including ingredients, equipment, and retail. Dedicated to the success of spa professionals everywhere, we're grateful to be recognized with multiple industry awards (thank you!) and proud to support the spa industry through mentorship and sponsorship.