Engage Experience-Driven Consumers

Millennials are the largest generation in US history and according to research from Goldman Sachs, they’re highly motivated spenders in the wellness economy.
Further studies* show that millennials place an extremely high value on experiences (specifically those that pertain to relaxation). By offering contrast baths at your spa, you are uniquely positioned to effectively target this audience and drive revenue.

Combine Contrast Baths & Kneipp Therapy

Founded in Germany by Sebastian Kneipp, one of the fathers of Naturopathy, Kneipp Therapy is more than a treatment—it’s a philosophy that spas can adopt and incorporate into treatments to enhance the overall wellness of their clients. A modernized Kneipp treatment integrates contrast hydrotherapy, massage, and nature all in one luxurious wellness treatment to leave clients feeling rejuvenated and relaxed.

Grounded in 5 basic pillars—Water, Plants, Exercise, Nutrition, and Balance— Kneipp’s concept is flexible enough to be easily incorporated into a personalized wellness regimen that spas can create for their clients to enhance their overall well-being between treatments.

*Research conducted by Expedia and the Center for Generational Kinetics

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